Dieter Rams shares his 10 principles of good design in this video, still relevant since he wrote them in 1985:
- Good design is innovative.
- Good design makes a product useful.
- Good design is aesthetic.
- Good design makes a product understandable.
- Good design is unobtrusive.
- Good design is honest.
- Good design is long-lasting.
- Good design is thorough down to the last detail.
- Good design is environmentally friendly.
- Good design is as little design as possible.
Two of my favorite quotes from Dieter Rams in this video:
“Design should not dominate things, dominate people; it should help people.”
“The unspectacular things are the important things… especially in the future.”